Embrace's New Single

"Nature's Law" was released this week and debuted at number 2 on the UK charts. It was just a couple thousand sales short reaching number 1 -- a spot that was taken by Ne-Yo singing "So Sick." I bought three version of the single -- the CD, the DVD and the 7". If I was among one of the first five hundred to do so, my 7" should be signed. I'm still waiting for it to arrive from the UK. Here's what James Masterton had to say about it:

Just one single makes a genuine new entry to the Top 10 this week and it is a track that at one stage was challenging for the Number One slot in its own right. Embrace's chart career dates back to the late 90s when the band, led by the two McNamara brothers, turned a slow start into an impressive run of hits that climaxed in a sequence of Top 10 singles in late 97 and early 98. Always with an ear for an anthemic chorus, the group specialised in the kind of intense, slow-building track that always had you singing at the top of your voice by the very end. Tracks like 'Come Back To What You Know' and 'You're Not Alone' still hold up well today. However by 2001 and the end of their record deal it all seemed to be over and it took a collaboration with Coldplay's Chris Martin (himself always a fan) to revive their fortunes, Martin co-writing 2004s comeback single 'Gravity' which returned them to the Top 10 after a six year absence. Best of all though, that comeback was no one-off and the group return to the chart today with 'Nature's Law'. The first track to be written by the band as a whole, it is yet another stadium-filler, a gospel choir kicking in on the choruses to give it that extra singalong quality. The single crashes into the chart to give them their biggest ever hit single, one that frustratingly landed just a thousand or so copies short of the Number One position. The sense of new beginning that saw their comeback album in 2004 titled 'Out Of Nothing' continues today, new album 'This New Day' hits the shops this week.